Whey Protein Products: Powering Performance and Nutrition Across Global Markets

“The global whey protein market is expanding rapidly, driven by rising health awareness, sports nutrition demand and increased adoption of high-protein diets across all age groups. Innovation in product formats, clean-label trends, and wider use in functional foods are shaping strong growth worldwide.”

Boston, Feb. 17, 2026 (GLOBE NEWSWIRE) -- According to the latest study from BCC Research, the demand for Whey Protein Products: Global Markets grow from $9.1 billion in 2025 to $12.9 billion by the end of 2030, at a compound annual growth rate (CAGR) of 7.2% from 2025 to 2030.

This report delivers a concise analysis of the global whey protein market, combining qualitative and quantitative insights on current dynamics, trends, technologies and strategic developments. It covers key companies, product launches, regional prospects and market segmentation by product type, application, and geography, with 2024 as the base year, 2025 estimates, and forecasts through 2030.

The factors driving the market include:

Growing dietary supplements demand: Rising health awareness, fitness adoption, and preventive healthcare trends are driving strong demand for dietary supplements across all age groups. Increased focus on immunity, protein intake, and personalized nutrition continues to support sustained market growth.

Rising demand for dairy-based ingredients: The growing preference for high-quality protein, functional nutrition, and clean-label products is fueling demand for dairy-based ingredients across the food, beverage, and nutrition sectors. Their proven nutritional value, versatility and widespread consumer acceptance continue to support market expansion.

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Report Synopsis

Report Metric	Details
Base year considered	2024
Forecast period considered	2025-2030
Base year market size	$8.6 billion
Market size forecast	$12.9 billion
Growth rate	CAGR of 7.2% from 2025 to 2030
Segments covered	By Product Type, Application and Region
Regions covered	North America, Europe, Asia-Pacific, South America, and the Middle East and Africa (MEA)
Market drivers	Growing dietary supplements demand. Rising demand for dairy-based ingredients.

The report addresses the following questions:

What are the projected size and growth rate of the market?

The global market for whey protein was valued at $8.6 billion in 2024 and is expected to reach $12.9 billion by the end of 2030, with a CAGR of 7.2% over the forecast period.

What factors are driving the growth of the market?

Growing dietary supplements demand.
Rising demand for dairy-based ingredients.

What are the restraints of the market?

Growing trend of veganism and animal-free products.
Allergy and health-related concerns.

What market segments are covered in the report?

The market is segmented by product type, application, and region.

Which product segment will be dominant through 2030?

The whey protein concentrate (WPC) is projected to lead the product segment. Its swift growth is fueled by its extensive use in sports nutrition, dietary supplements, and functional foods and beverages, due to its balanced protein levels, affordability, and versatility in formulation.

Which region has the largest market share?

In 2024, North America accounted for 37.8% of the global whey protein market. This growth is fueled by high demand in sports nutrition, dietary supplements, and functional foods and beverages. Key factors include widespread consumer awareness of health advantages, a robust fitness culture and convenient access to high-quality nutrition products.

Market leaders include:

ACTUS NUTRITION
AGROPUR
AMCO PROTEINS
ARLA FOODS AMBA
CARBERY FOOD INGREDIENTS LTD.
FONTERRA CO-OPERATIVE GROUP LTD.
GLANBIA PLC
HILMAR CHEESE CO. INC.
LACTALIS
LEPRINO NUTRITION
NOW FOODS
PFEISINGER
POLMLEK
SAPUTO INC.
WHEYCO GMBH

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